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Search Engine Optimization

Whether or not you are a small start-up business looking to develop an online brand and marketing technique, or an established small business seeking to break into internet marketing small business Search engine optimization services can be custom tailored to suit your needs.

Professional SEO agencies offer a full range of search engine optimization services and many choices to fit every need. Their services are detailed. You can choose various levels of service depending on your requirements and budget as you can see from this article – How Small Businesses Should Plan Their Digital Marketing Investments.

  • SEO Audit
  • Keyword Research
  • Competitive Analysis and Strategy Development
  • Content Audit
  • Content Optimization
  • SEO Implementation
  • Ongoing Maintenance and Web Analytics

SEO Audit

The first step of any SEO project is to find out what you’ve got and what you need. SEO experts will analyze your web site to determine its current level of optimization and make recommendations for improving its visibility according to your budget and requirements.

On-page factors

Part of the strategy for achieving high rankings involves “on-page” factors. These factors include title text, headings, page structure, site structure, internal linking strategies and others, but the biggest on-page factor for current search engine algorithms is body text. Quality content is king.

Off-page factors

“Off-page” factors refer primarily to links coming in to your site from external sites, commonly known as “link popularity”. Your outgoing links to other sites are a lesser concern. Link popularity is one of the key factors used by the top search engines to rank web sites. Pro-active improvement of link popularity is therefore a common strategy for achieving higher rankings.

Link popularity enhancement is currently an area subject to much potential abuse. Using unethical techniques can lead to delisting by the search engines. Using artificial means such as reciprocal links will not get you delisted, but if your primary link popularity consists of two-way (reciprocal) links, it will count for very little. For this reason it is no longer recommended spending time or money on reciprocal link campaigns. What you want is one-way incoming links from high-quality industry-specific sites. The most effective strategies for obtaining such links vary depending on the industry and the sites. Your best opportunities will come from personal relationships you currently have with industry leaders.

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